7 Home Decor Brands You Should Know in 2025
There are home decor brands we all know and love, and then there are hidden gems—brands waiting to be discovered by someone who truly appreciates texture, craftsmanship, and that magical moment when everything in a room just clicks. In this post, I want to remind you of the familiar favorites and introduce you to a few you may have never heard of—the kind your home might be quietly waiting for to feel complete.
That’s what this post is all about—just a carefully chosen collection of brands that have something real to offer. Brands that pay attention to details, that bring some soul into their collections, and that make it fun to create a home that’s warm, stylish, and undeniably yours. I’ve spent a good chunk of time browsing, stalking Instagram feeds. What I found? There are companies out there doing incredible things—some with rich design histories, some just getting started—but they all have a unique voice. Some lean cozy and bohemian. Others feel polished, architectural, or playful. But each one has earned its spot here for a reason.
Maybe you’re redecorating a tiny apartment or refreshing a single corner of your room. Maybe you’re going all in on a home you just moved into. Maybe you’re just here to scroll and dream a little. Wherever you are in your design journey, I think you’ll find something that makes you pause, smile, and say, “Ooh. That’s it.”
So pour your coffee, light a candle, and take your time scrolling. This isn’t a race. It’s a gentle guide, a conversation, a shared excitement for beautiful, well-made things. And at the end of it, I hope you walk away with at least one new brand to bookmark, one new piece you’re curious to try, or maybe just the spark of inspiration to look at your home in a new way.
Ready to meet them?
1. Create & Barrel
Create & Barrel has 100 stores in North America and franchise partners in 9 countries. Known for its clean lines and functional designs, Crate & Barrel offers a wide range of home furnishings that cater to both contemporary and classic tastes. Their international presence ensures a diverse selection of products. Crate & Barrel merchants collaborate with more than 100 artists and designers from around the world to curate globally-inspired designs and exclusive products in every category. With a distinct architectural aesthetic, experiential store environment, and online community, they engage with customers through social media, mobile shopping, design services, gift registry, and more.
2. Zara Home
Known for its sophisticated and understated designs, Zara Home offers a range of products that blend modern aesthetics with classic elements, including textiles, furniture, tableware, lighting, and decorative accessories. The brand is known for its elegant and minimalist aesthetic, often using neutral tones, natural materials, and seasonal collections that reflect current interior design trends. From bedding and bath towels to dinnerware and small furnishings, Zara Home aims to offer chic, affordable, and well-designed pieces that can elevate the look and feel of any space.
Zara Home has a strong global presence, with more than 400 stores across over 40 countries, and a user-friendly online shopping platform. Their product offerings are frequently updated, often introducing new items and styles twice a week—similar to Zara’s fast-fashion model.
3. H&M Home
Stylish and affordable design options. Level up your interior aesthetics with their home décor range. Whether you’ve moved into a new home, or you want to breathe new life into your existing living space, their collection has every room in the house covered.
Looking for those finishing touches? Check out their beautiful bed linen, and top it off by scrolling for decorative cushions and cushion covers, or create textured layers with blankets and throws. When it comes to decorations, add scented candles to your bathroom, give your favorite plants a place to call home in our chic plant pots, or experiment with wall hangings and elegant glassware. Whether your preferred style is minimalistic or bold, they’ve got something to suit every taste.
4. CB2
A sister brand to Crate & Barrel, CB2 targets the modern, urban dweller with its sleek, minimalist designs that don’t compromise on comfort or functionality. CB2 is a high-design furniture and home decor store with collections ranging from contemporary pieces to rediscovered vintage icons. All crafted with premium materials and exceptional quality. Their mission is to help you design covet-worthy spaces at an approachable price point. From the U.S. to Europe, CB2 merchants collaborate with more than 100 artists and designers worldwide to curate globally-inspired designs and exclusive products in every category.
CB2 offers a curated collection of modern home furnishings and housewares that bring you high-quality pieces at an approachable price point. Shop for unique sofas, accent chairs and dining room furniture at their modern furniture stores or online. Plus, find unique home accessories, modern lighting, contemporary rugs, modern dinnerware sets and more as part of CB2’s robust offerings as a home store. CB2 has 24 home decor and furniture stores across the U.S. and Canada.
5. Brita Sweden
As the name suggests, Brita Sweden is a Scandinavian, family-run company that design and produce high quality interior design for both private homes and public spaces. Their product range consists of rugs for in and outdoor use, throws and cushions made from recycled cotton and wool.
At Brita Sweden, you can find stylish and timeless design patterns with playful color combinations that will help you put an unmistakably Swedish touch to any room in your home. Every item is designed by them in Sweden and produced by carefully chosen suppliers. All Brita Sweden products are made of sustainable, high quality materials, to make sure you can enjoy them for a very long time.
6. &Tradition
Another Scandinavian brand. Founded in 2010 in Copenhagen, &Tradition is an international brand, built on a Danish legacy of craftmanship and design. They tell stories with originality and are passionate about designing the classics of tomorrow. &Tradition’s collection of furniture, lighting and interior objects ranges from reissued mid-century classics to contemporary pieces.
7. Huset Shop
It’s more of a shop than a brand, but I wanted to include it here because their products are truly beautiful and worth discovering. Huset, “the house” in Swedish, Danish and Norwegian, is a one-stop shop for the best in modern Scandinavian design. Huset offers a thoughtful collection of clean, clever, and contemporary products for modern living.
Huset is the house for all savvy design enthusiasts; bringing together a curated collection of the rare and sought-after of today’s visionaries in addition to the time-tested Scandinavian icons of design. Their search for more individual, design oriented products has yielded a collection which includes furniture, gifts, accessories, textiles, jewelry, clothing, kids items, fine art and objects for the home; featuring the works of more than 60 Scandinavian designers.
As we wrap up this list of inspiring brands and beautiful shops, I hope you’ve discovered a few new favorites to explore. Whether you’re drawn to minimalist Scandinavian textiles, hand-thrown ceramics, or cozy home accessories full of personality, there’s something magical about finding that one piece that feels just right in your space. It’s often the smaller, lesser-known names that bring in those meaningful details—the kind of pieces that spark a compliment or a smile every time you walk by them.
Each of these brands offers something special, and curating your space with pieces you truly connect with makes all the difference. Sometimes, all it takes is a beautifully woven throw, a handmade candleholder, or a striking piece of wall art to completely shift the mood of a room.
So, visit their websites, follow a couple of these gems on Instagram, and don’t be afraid to mix and match. The joy is in the layering, the discovering, and the slow building of a home that tells your story.
Last updated on: April 14, 2025